About Us
Back to Basics: It's Essential
Essential rekindles the time-honored tradition of baking and breaking bread. We bring the art of traditional bread-making to your kitchen, using only the purest organic ingredients like flour, water, salt, and a legendary 140-year-old sourdough starter. No preservatives, no chemicals—just incredible bake-at-home bread that doesn't need a long list of 87 unpronounceable ingredients to taste amazing.
Speaking of our legendary starter, let's take a moment to talk about our Mother. No, not the one always asking you to call more— in the bread world, "Mother" is the affectionate industry term for a sourdough starter. This living culture forms the foundation of every authentic loaf. Lovingly named Kelly, our Mother dates all the way back to the Gold Rush. Super active and looking great for her age, she's the secret sauce (or should we say, secret starter) in every loaf.
Our 12-hour fermentation process is like a luxurious spa day for our dough, allowing it to relax and develop those complex flavors and textures that transform simple ingredients into exceptional bread. The result? A beautifully crafted, piping-hot loaf with a crisp, golden crust and a light, airy, fragrant crumb that will elevate any meal.
We believe better food leads to better moments. That's why we're on a mission to make extraordinary, freshly baked artisanal bread readily available to everyone, anytime, without compromising quality or experience for convenience.
We know that in life, you can't always have it all—but you CAN have delicious, freshly baked bread easily at home, whenever you want.
Life's too short for bad bread. We're going back to the basics, because sometimes, basic isn't a bad thing. It's Essential.